When we launched this brand, we didn’t know what to expect. We knew that our partners made incredible whiskey and we loved the blend that Jonathan perfected, but we didn’t really know what to expect when we launched the online sale. 10AM. It was over around 11:50. We sold out in less than 2 hours.
First, we can’t express how much it means to us and how proud we are to have put together a product that was this sought after. We love Texas whiskey and we wanted to do everything we could to highlight it. But it’s the Texas whiskey fans that we can now count among our friends, that made this happen.
We will do this again in the Fall. Same ratio, same distilleries, and as close as we can get to replicating batch 1. We’ll call it Batch 1b. Batch 2, on the other hand… cheers y’all!